Fred Urfer in a kitchen using a meat clever to shave lots of shaving cream from his face.

Product Innovation, Project Management,
change agent, still often gets carded

Originally from central Florida, I moved to NYC in ‘97 to study at NYU. I worked in the film industry and was NYC’s finest struggling actor before starting a 20+ year career in book publishing. In my career, I’ve set up new production departments, onboarded new technology, run a bazillion technology proofs of concepts, and co-founded a data-driven imprint. People I’ve been lucky enough to work with include James Patterson, Dolly Parton, Jake Tapper, Michael Connelly, Don Lemon, Katie Couric, Delia Ephron, Andrew McCarthy, Sutton Foster, and Senator Al Franken.

I’m certified as a Project Management Professional (PMP) and have led projects using predictive/waterfall, Agile, incremental, and hybrid frameworks. I’m readily able to tailor my leadership style to your organization.

Outside of work, I’ve run seven marathons, did improv comedy for five years at The Magnet Theater in NYC, took a one-second video everyday for eight years, do recreations of 1940s radio plays with The Gotham Radio Players, fix antique clocks, and taught my cat to give me a high five.

Download my resume here. I made it in InDesign. Self taught, baby!

Got an idea? Shoot me an email! I’m currently available for consulting, freelancing, a lengthy jog, or just down to talk shop.

Project List

Invited to a closed beta, testing CPG augmented reality marketing CTAs with Google

Relaunched web presence for
30th anniversary

Choose your own adventure storytelling proof of concept for emerging voice technology

Early AI adopter and partner with startup to test machine learning optimized metadata

Marketing innovation by targeting readers directly within the ebook reading experience